We launched our product at a startup demo conference, despite initial skepticism from others about our idea, and faced challenges in recruiting a PR firm due to the prevailing negative sentiment. We decided to handle marketing ourselves instead of hiring a marketing person, and we had a memorable audition experience with two computers, one as a backup.

We decided to launch our product through crowdfunding, as it was such an innovation that we couldn't compare it to anything else in the market.

The success of our Kickstarter campaign was due to three main factors: clear communication of our product's core features, effective marketing, and the ability to explain those features simply.

Despite early growth, we faced challenges in fundraising, pitching to 150 investors, with most rejecting us due to the perceived unsexiness of our content-focused approach.

After launching our first product, we received positive feedback from investors, but I was unaware that we were about to face a long period of struggle.

When we launched on Kickstarter, we were just five people, none of whom had experience in consumer electronics, so we spent six months in Asia developing the first prototypes of Pebble.

We've raised over $300,000 on Kickstarter and in the first week of sales, we generated over $30,000 in revenue, making us profitable right out of the gate.

Initially, we thought we were on the path to success, but I later realized that we were not converting users into paying customers because we were too focused on fundraising and PR instead of creating a product that people actually needed.

After being rejected by Kickstarter, the Latron founders built their own crowdfunding platform in under a week and sold nearly $2 million worth of their product.