The founders of Latron impressed an investor with their prototype for a door lock that could be controlled via iPhone, leading to a significant order.

We've raised over $300,000 on Kickstarter and in the first week of sales, we generated over $30,000 in revenue, making us profitable right out of the gate.

Despite having a promising product, we struggled to secure investment, leading us to consider launching on Kickstarter, which was suggested by Paul Graham. We built our Kickstarter page and filmed the video ourselves, starring our friends and interns.

Eric Migicovsky faced rejection from over 30 investors for his hardware startup, Pebble, before successfully crowdfunding it on Kickstarter.

When faced with a $220,000 order for commercial locks, the Latron founders creatively sourced broken locks from local locksmiths and scrapyards to fulfill the order.

We decided to launch our product through crowdfunding, as it was such an innovation that we couldn't compare it to anything else in the market.

On January 2015, we launched our crowdfunding campaign and within six hours, we made $100,000 in pre-orders, which was a huge milestone for us.

Crowdfunding can create significant challenges for hardware startups, as many founders lack a clear understanding of costs and timelines, leading to unmet expectations.

As we neared our launch, we officially became a couple and launched our company in 2015, aiming to raise a million dollars through crowdfunding.