Despite having a promising product, we struggled to secure investment, leading us to consider launching on Kickstarter, which was suggested by Paul Graham. We built our Kickstarter page and filmed the video ourselves, starring our friends and interns.

We launched our product online, supported it via email, and maintained a frugal, cash-neutral operation while reaching an international market from the start.

As we neared our launch, we officially became a couple and launched our company in 2015, aiming to raise a million dollars through crowdfunding.

Using crowdfunding as a marketing and sales channel can be effective, especially if you've already sold a significant number of units before launching the campaign. We received feedback from about 1,500 eager individuals who were very open with their thoughts, allowing us to tune and tweak the Pebble product effectively.

On January 2015, we launched our crowdfunding campaign and within six hours, we made $100,000 in pre-orders, which was a huge milestone for us.

When we announced our funding, we knew we had to quickly develop our international strategy to stay ahead of clones that were emerging in the market.

I recommend not trying to create a massive marketing campaign for crowdfunding at the start, as it often leads to failure in delivering the product.

Despite not having a good idea, we managed to raise money before launching the platform because people believed in us.

We launched our product to friends and family to test our processes and pricing, which helped us refine our approach and led to referrals.