Despite having a promising product, we struggled to secure investment, leading us to consider launching on Kickstarter, which was suggested by Paul Graham. We built our Kickstarter page and filmed the video ourselves, starring our friends and interns.

We found that our marketing efforts, including viral videos, significantly increased user engagement and brand awareness. It's crucial that every user understands the product's purpose, which also applies to our marketing efforts, ensuring that our messaging is clear and relatable to the audience.

A founder's role is to clearly communicate the purpose of a product to both the team and the public, which is crucial for its success.

We've raised over $300,000 on Kickstarter and in the first week of sales, we generated over $30,000 in revenue, making us profitable right out of the gate.

Using crowdfunding as a marketing and sales channel can be effective, especially if you've already sold a significant number of units before launching the campaign. We received feedback from about 1,500 eager individuals who were very open with their thoughts, allowing us to tune and tweak the Pebble product effectively.

We decided to launch our product through crowdfunding, as it was such an innovation that we couldn't compare it to anything else in the market.

The key to startup success is building a product so good that people spontaneously tell their friends about it, which accounts for 80% of the work needed for success.

When we launched on Kickstarter, we were just five people, none of whom had experience in consumer electronics, so we spent six months in Asia developing the first prototypes of Pebble.

It's important for founders to clearly communicate what they do in a way that anyone, including their grandparents, can understand, as this aids in word-of-mouth growth.