We started with bloggers to gain initial press coverage, which eventually led to national media attention, helping us gain traction despite being in debt.

When starting Wufoo, we focused on creating valuable content through our blog, which helped us build a readership of over a hundred thousand subscribers before launching our product.

Our growth primarily came from word of mouth and PR, as we focused on making sure customers loved our service.

Launching our show garnered national attention, and we experienced significant growth, hitting 150,000 unique visitors in the first month.

Even with many flaws, we saw incredible user growth, with 20,000 visitors in the first month, which encouraged us to keep going despite initial setbacks.

Our content marketing strategy focused on providing valuable insights to our target audience rather than just promoting our product, which helped us build trust and grow our user base.

We organized a marketing event with bloggers who seemed like the kind of people that would enjoy Pinterest, and they introduced the service to their audiences.

By implementing feedback from our earliest customers quickly, we saw a significant increase in revenue and listings, demonstrating the power of word-of-mouth marketing.

Making good content allows you to shape your startup's story and share it with a larger audience through press outreach, which can be a powerful combination for growth.