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Atmrix

About

BC

Brian Chesky

12/01/15

@ Greylock

Our growth primarily came from word of mouth and PR, as we focused on making sure customers loved our service.

Video

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Blitzscaling 18: Brian Chesky on Launching Airbnb and the Challenges of Scale

@ Greylock

Blitzscaling 18: Brian Chesky on Launching Airbnb and the Challenges of Scale

12/01/15

Related Takeaways

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Kevin Hale

03/25/17

@ Y Combinator

Our growth at Wufoo was driven entirely by word of mouth, with no advertising, highlighting the importance of user satisfaction and retention in achieving growth.

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Ooshma Garg

04/19/16

@ Y Combinator

Our social media and word of mouth exploded after we tested our dinner kits, leading to significant growth and product-market fit without any marketing hires.

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Dan Siroker

10/26/13

@ Y Combinator

The key to our success has been our satisfied customers who act as evangelists for our brand, providing valuable word-of-mouth referrals.

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Luis von Ahn

12/01/23

@ The Logan Bartlett Show

Our marketing strategy initially relied on PR and organic growth, especially leveraging our unique owl mascot, which became a viral sensation.

BC

Brian Chesky

12/01/15

@ Greylock

We targeted major events like the Democratic National Convention and the World Cup to bootstrap our growth, focusing on PR and word of mouth.

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Joe Gebbia

06/07/17

@ Y Combinator

By implementing feedback from our earliest customers quickly, we saw a significant increase in revenue and listings, demonstrating the power of word-of-mouth marketing.

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Y Combinator Cast

06/20/14

@ Y Combinator

We grew our user base from 350 to 2500 through press coverage and word of mouth, targeting college campuses for further expansion.

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Y Combinator Cast

08/10/23

@ Y Combinator

We launched our product to friends and family to test our processes and pricing, which helped us refine our approach and led to referrals.

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Kevin Hale

03/25/17

@ Y Combinator

Word-of-mouth growth is the most effective form of marketing; create a compelling story about your product that users want to share.