Engaging with your users is crucial; it not only helps you understand their needs but also enables you to create better content and targeted press outreach.

I aimed to improve our presence on Twitter, as many users were discussing issues there, and we needed to engage with them directly.

Use tools like Help a Reporter Out (HARO) to connect with journalists by offering your expertise on relevant topics without pitching your product directly.

Building direct relationships with journalists is crucial for gaining media coverage, rather than relying on PR agencies, which can create unnecessary barriers. I spent $50,000 on a PR agency that didn't understand my company, leading to a waste of money and forcing me to handle press outreach myself, which resulted in a better launch announcement.

Press coverage and engaging with makers on Twitter were key tactics for growing Product Hunt's user base in the early days.

If you have news to share, reach out to journalists, but avoid bombarding them with updates unless there is significant information to convey.

If you use social media strategically, it can benefit your career by showcasing your talents and skills, creating a positive online presence.

Warm introductions to reporters are more effective than cold emailing; aim for personal connections to improve your response rate.

The most effective PR strategy is to avoid hiring a PR firm and instead build close relationships with a few journalists who understand your company.