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KM

Kat Mañalac

09/20/18

@ Y Combinator

Use tools like Help a Reporter Out (HARO) to connect with journalists by offering your expertise on relevant topics without pitching your product directly.

Video

YC

PR + Content for Growth by Kat Mañalac and Craig Cannon

@ Y Combinator

PR + Content for Growth by Kat Mañalac and Craig Cannon

09/20/18

Related Takeaways

KM

Kat Mañalac

09/20/18

@ Y Combinator

Engage with journalists on Twitter, as it is an effective platform for building relationships and getting noticed.

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Y Combinator Cast

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Offer an exclusive to your top choice reporter to increase the likelihood of them covering your story.

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When pitching to press, define your goals and audience to tailor your story effectively.

CC

Craig Cannon

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@ Y Combinator

If you have news to share, reach out to journalists, but avoid bombarding them with updates unless there is significant information to convey.

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Kat Mañalac

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@ Y Combinator

PR, or press, involves pitching an independent third-party publication to tell your startup's story, which is external to your own channels.

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Y Combinator Cast

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Timing is crucial when pitching to press; ensure your news hook is relevant and avoid pitching during major news events.

KM

Kat Mañalac

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@ Y Combinator

When requesting a warm introduction to a journalist, draft the email for your contact to make it as easy as possible for them to help you.

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When launching your product, consider using Hacker News as it's a community of developers who can provide valuable feedback.

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Warm introductions to reporters are more effective than cold emailing; aim for personal connections to improve your response rate.