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YC

Y Combinator Cast

09/20/18

@ Y Combinator

Timing is crucial when pitching to press; ensure your news hook is relevant and avoid pitching during major news events.

Video

YC

PR + Content for Growth by Kat Mañalac and Craig Cannon

@ Y Combinator

PR + Content for Growth by Kat Mañalac and Craig Cannon

09/20/18

Related Takeaways

YC

Y Combinator Cast

09/20/18

@ Y Combinator

When pitching to press, define your goals and audience to tailor your story effectively.

CC

Craig Cannon

09/20/18

@ Y Combinator

If you have news to share, reach out to journalists, but avoid bombarding them with updates unless there is significant information to convey.

YC

Y Combinator Cast

09/20/18

@ Y Combinator

Most media outlets no longer cover very early-stage startups, so ensure your pitch is a compelling story that warrants attention.

YC

Y Combinator Cast

09/20/18

@ Y Combinator

Most startups should wait to pitch to press until they have a launched product and some early users to engage their audience effectively.

KM

Kat Mañalac

09/20/18

@ Y Combinator

Do not lie or exaggerate your capabilities when communicating with journalists; honesty is crucial to maintaining credibility.

YC

Y Combinator Cast

09/20/18

@ Y Combinator

The most interesting stories for press pitches will come from you, the founders, not from PR firms.

YC

Y Combinator Cast

09/20/18

@ Y Combinator

Startups often announce fundraising rounds as their first press pitch because it's timely news that attracts media interest.

KM

Kat Mañalac

09/20/18

@ Y Combinator

Allow at least two weeks for the process of warm introductions and scheduling meetings with journalists before your announcement.

TK

Travis Kalanick

04/11/25

@ Peter H. Diamandis

Timing is critical for success; being too early can be as detrimental as being wrong, leading to wasted resources and missed opportunities.