When sharing your vision, avoid exaggeration; ensure your story is credible and believable to gain investor trust.

When communicating, it's important to speak accurately about your level of confidence. Avoid stating hypotheses as facts; instead, frame your ideas as possibilities or initial hunches to maintain credibility.

Avoid following up excessively with journalists; a polite follow-up once or twice is sufficient, as over-communication can damage relationships.

It's crucial to be honest about your burn rate; misrepresenting it only leads to self-deception about your financial situation.

If you have news to share, reach out to journalists, but avoid bombarding them with updates unless there is significant information to convey.

Timing is crucial when pitching to press; ensure your news hook is relevant and avoid pitching during major news events.

When pitching to press, define your goals and audience to tailor your story effectively.

Your reputation and credibility are invaluable; once lost, they cannot be easily regained, and you should never compromise them for short-term gains.

Do not suggest specific headlines or ask to see drafts of articles; this can offend journalists and undermine their integrity.