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KM

Kat Mañalac

09/20/18

@ Y Combinator

Do not suggest specific headlines or ask to see drafts of articles; this can offend journalists and undermine their integrity.

Video

YC

PR + Content for Growth by Kat Mañalac and Craig Cannon

@ Y Combinator

PR + Content for Growth by Kat Mañalac and Craig Cannon

09/20/18

Related Takeaways

CC

Craig Cannon

09/20/18

@ Y Combinator

If you have news to share, reach out to journalists, but avoid bombarding them with updates unless there is significant information to convey.

KM

Kat Mañalac

09/20/18

@ Y Combinator

Do not lie or exaggerate your capabilities when communicating with journalists; honesty is crucial to maintaining credibility.

YC

Y Combinator Cast

09/20/18

@ Y Combinator

Timing is crucial when pitching to press; ensure your news hook is relevant and avoid pitching during major news events.

KM

Kat Mañalac

09/20/18

@ Y Combinator

Avoid following up excessively with journalists; a polite follow-up once or twice is sufficient, as over-communication can damage relationships.

KM

Kat Mañalac

09/20/18

@ Y Combinator

Use tools like Help a Reporter Out (HARO) to connect with journalists by offering your expertise on relevant topics without pitching your product directly.

KM

Kat Mañalac

09/20/18

@ Y Combinator

When requesting a warm introduction to a journalist, draft the email for your contact to make it as easy as possible for them to help you.

DC

Dalton Caldwell

03/07/18

@ Y Combinator

Avoid overwhelming founders with unsolicited advice unless you are investing, as it can be perceived as unhelpful and counterproductive.

YC

Y Combinator Cast

09/20/18

@ Y Combinator

When pitching to press, define your goals and audience to tailor your story effectively.

YC

Y Combinator Cast

09/20/18

@ Y Combinator

The most interesting stories for press pitches will come from you, the founders, not from PR firms.