Tools

Search

Explore

Videos Channels Figures

Atmrix

About

Tools

Search

Explore

Videos Channels Figures

Atmrix

About

KM

Kat Mañalac

09/20/18

@ Y Combinator

When requesting a warm introduction to a journalist, draft the email for your contact to make it as easy as possible for them to help you.

Video

YC

PR + Content for Growth by Kat Mañalac and Craig Cannon

@ Y Combinator

PR + Content for Growth by Kat Mañalac and Craig Cannon

09/20/18

Related Takeaways

YC

Y Combinator Cast

09/20/18

@ Y Combinator

Warm introductions to reporters are more effective than cold emailing; aim for personal connections to improve your response rate.

AE

Aaron Epstein

09/13/24

@ Y Combinator

Getting a warm introduction is the most effective way to increase email response rates, achieving a conversion rate two to three times higher than regular cold emails.

KM

Kat Mañalac

09/20/18

@ Y Combinator

Allow at least two weeks for the process of warm introductions and scheduling meetings with journalists before your announcement.

KM

Kat Mañalac

09/20/18

@ Y Combinator

YC founders often ask each other for introductions to journalists, making it easier to connect with the press.

KM

Kat Mañalac

09/20/18

@ Y Combinator

Keep your introduction email concise; anything longer than two short paragraphs may overwhelm the recipient.

YC

Y Combinator Cast

09/20/18

@ Y Combinator

When preparing for press interviews, draft succinct answers to frequently asked questions that reporters typically ask early-stage startups.

KM

Kat Mañalac

09/20/18

@ Y Combinator

Use tools like Help a Reporter Out (HARO) to connect with journalists by offering your expertise on relevant topics without pitching your product directly.

KM

Kat Mañalac

09/20/18

@ Y Combinator

Avoid following up excessively with journalists; a polite follow-up once or twice is sufficient, as over-communication can damage relationships.

YC

Y Combinator Cast

09/20/18

@ Y Combinator

When pitching to press, define your goals and audience to tailor your story effectively.