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Aaron Epstein

09/13/24

@ Y Combinator

Getting a warm introduction is the most effective way to increase email response rates, achieving a conversion rate two to three times higher than regular cold emails.

Video

How To Convert Customers With Cold Emails | Startup School

@ Y Combinator

How To Convert Customers With Cold Emails | Startup School

09/13/24

Related Takeaways

Y Combinator Cast

09/20/18

@ Y Combinator

Warm introductions to reporters are more effective than cold emailing; aim for personal connections to improve your response rate.

Aaron Epstein

09/13/24

@ Y Combinator

When crafting cold emails, ensure strong targeting to improve conversion rates; irrelevant targeting will lead to poor results.

Tyler Bosmeny

09/26/18

@ Y Combinator

In the early days of Clever, we would send out 10 to 50 cold emails to prospects, ensuring they were short, personalized, and actionable to increase the chances of getting a response.

Kat Mañalac

09/20/18

@ Y Combinator

When requesting a warm introduction to a journalist, draft the email for your contact to make it as easy as possible for them to help you.

Aaron Epstein

09/13/24

@ Y Combinator

The highest return on investment for increasing email open rates comes from better targeting; sending 100 targeted emails is more effective than sending 1,000 untargeted emails.

Aaron Epstein

09/13/24

@ Y Combinator

Founders should send cold emails themselves, as recipients are more likely to take them seriously compared to emails from interns or automated systems.

Michael Seibel

09/24/19

@ Y Combinator

Keep your cold email to investors under 60 seconds for reading to increase the chances of a reply.

Y Combinator Cast

08/10/23

@ Y Combinator

I got my first customer through a cold email, which turned out to be effective.

Aaron Epstein

09/13/24

@ Y Combinator

To build the deepest connections and get the most responses, keep your cold emails short and easy to read.