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AE

Aaron Epstein

09/13/24

@ Y Combinator

To build the deepest connections and get the most responses, keep your cold emails short and easy to read.

Video

YC

How To Convert Customers With Cold Emails | Startup School

@ Y Combinator

How To Convert Customers With Cold Emails | Startup School

09/13/24

Related Takeaways

MS

Michael Seibel

09/24/19

@ Y Combinator

Make your cold email to investors short enough to read in 60 seconds or less to ensure it gets read.

MS

Michael Seibel

09/24/19

@ Y Combinator

Keep your cold email to investors under 60 seconds for reading to increase the chances of a reply.

MS

Michael Seibel

09/24/19

@ Y Combinator

Avoid sending multiple follow-ups in quick succession; trust that if your email is concise, investors will read it and decide whether to respond.

AE

Aaron Epstein

09/13/24

@ Y Combinator

A wall of text in your email will likely lead to instant deletion by most recipients, so focus on brevity.

AE

Aaron Epstein

09/13/24

@ Y Combinator

When crafting cold emails, ensure strong targeting to improve conversion rates; irrelevant targeting will lead to poor results.

YC

Y Combinator Cast

09/20/18

@ Y Combinator

Warm introductions to reporters are more effective than cold emailing; aim for personal connections to improve your response rate.

AE

Aaron Epstein

09/13/24

@ Y Combinator

Personalize, be human, be persistent, and do the work to turn cold emails into customers.

KM

Kat Mañalac

09/20/18

@ Y Combinator

Keep your introduction email concise; anything longer than two short paragraphs may overwhelm the recipient.

AE

Aaron Epstein

09/13/24

@ Y Combinator

Getting a warm introduction is the most effective way to increase email response rates, achieving a conversion rate two to three times higher than regular cold emails.