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AE

Aaron Epstein

09/13/24

@ Y Combinator

A wall of text in your email will likely lead to instant deletion by most recipients, so focus on brevity.

Video

YC

How To Convert Customers With Cold Emails | Startup School

@ Y Combinator

How To Convert Customers With Cold Emails | Startup School

09/13/24

Related Takeaways

AE

Aaron Epstein

09/13/24

@ Y Combinator

When writing emails, focus on a single goal to avoid overwhelming the recipient with multiple asks, which can lead to inaction.

KM

Kat Mañalac

09/20/18

@ Y Combinator

Keep your introduction email concise; anything longer than two short paragraphs may overwhelm the recipient.

AE

Aaron Epstein

09/13/24

@ Y Combinator

To build the deepest connections and get the most responses, keep your cold emails short and easy to read.

MS

Michael Seibel

09/24/19

@ Y Combinator

Avoid sending multiple follow-ups in quick succession; trust that if your email is concise, investors will read it and decide whether to respond.

MS

Michael Seibel

09/24/19

@ Y Combinator

Make your cold email to investors short enough to read in 60 seconds or less to ensure it gets read.

AE

Aaron Epstein

09/13/24

@ Y Combinator

End your emails with a clear call to action, making it easy for the recipient to understand what you want them to do next.

AE

Aaron Epstein

09/13/24

@ Y Combinator

Avoid making demands in your emails; remember that you're in the recipient's inbox and it's not their responsibility to respond to you.

MS

Michael Seibel

08/21/24

@ Y Combinator

Sending overly long or irrelevant emails to decision-makers is generally unhelpful and can harm your chances.

GA

Gustaf Alströmer

12/30/22

@ Y Combinator

Sales emails should be concise, clear, and address the potential customer's problems without using jargon or HTML formatting.