When writing emails, focus on a single goal to avoid overwhelming the recipient with multiple asks, which can lead to inaction.

A wall of text in your email will likely lead to instant deletion by most recipients, so focus on brevity.

Avoid overwhelming founders with unsolicited advice unless you are investing, as it can be perceived as unhelpful and counterproductive.

Being human in your email communication, using informal language and expressing emotions, can make your outreach more relatable and effective.

The blast radius of a poorly written memo is much larger than most people think. If you send a confusing message in a Slack channel, it leads to unnecessary back and forth. Taking a moment to clarify your message can save everyone time and effort.

Always describe what your company does in your email; many founders fail to do this, which can lead to missed opportunities.

Avoid making demands in your emails; remember that you're in the recipient's inbox and it's not their responsibility to respond to you.

When crafting cold emails, ensure strong targeting to improve conversion rates; irrelevant targeting will lead to poor results.

Focus on how you can help the recipient solve their problems rather than making the email about yourself.