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AE

Aaron Epstein

09/13/24

@ Y Combinator

Avoid making demands in your emails; remember that you're in the recipient's inbox and it's not their responsibility to respond to you.

Video

YC

How To Convert Customers With Cold Emails | Startup School

@ Y Combinator

How To Convert Customers With Cold Emails | Startup School

09/13/24

Related Takeaways

AE

Aaron Epstein

09/13/24

@ Y Combinator

When writing emails, focus on a single goal to avoid overwhelming the recipient with multiple asks, which can lead to inaction.

AE

Aaron Epstein

09/13/24

@ Y Combinator

Focus on how you can help the recipient solve their problems rather than making the email about yourself.

MS

Michael Seibel

09/24/19

@ Y Combinator

Avoid sending multiple follow-ups in quick succession; trust that if your email is concise, investors will read it and decide whether to respond.

AE

Aaron Epstein

09/13/24

@ Y Combinator

A wall of text in your email will likely lead to instant deletion by most recipients, so focus on brevity.

SS

Sheryl Sandberg

06/02/17

@ Stanford Graduate School of Business

If your parent is about to email a friend to get you a job, don't let that happen; it communicates you can't do it yourself.

AE

Aaron Epstein

09/13/24

@ Y Combinator

End your emails with a clear call to action, making it easy for the recipient to understand what you want them to do next.

NR

Naval Ravikant

04/01/25

@ Chris Williamson

I don't check email and have an autoresponder that states I don't want to be contacted that way. This approach allows me to maintain my freedom and focus on what truly matters to me.

AE

Aaron Epstein

09/13/24

@ Y Combinator

Being human in your email communication, using informal language and expressing emotions, can make your outreach more relatable and effective.

MS

Michael Seibel

08/21/24

@ Y Combinator

Sending overly long or irrelevant emails to decision-makers is generally unhelpful and can harm your chances.