Avoid using meaningless marketing jargon in your pitch; instead, provide a straightforward description of what your company does.

Lead with what your company does rather than why or how; clarity is essential for grabbing attention and making a strong impression on investors.

Every day, business owners make mistakes that cost them thousands or even millions of dollars if they do not clearly explain what their company does.

In your email, focus on the problem you're solving, your solution, whether you've launched, your growth metrics, market size, co-founders, technical expertise, and any controversial insights you have about the problem.

When crafting your description, focus on the nouns that define your business; avoid unnecessary modifiers that dilute the core message.

In your email, include key information such as the problem you're solving, your solution, whether you've launched, any growth metrics, your market size estimate, co-founders, your technical skills, and any controversial insights you have about the market.

Most founders fail to do enough outreach, leading them to incorrectly conclude that sales isn't working for them.

Use a company email address that includes your name when reaching out to investors.

Many company descriptions sacrifice clarity to appear larger or more interesting, which ultimately distances investors from the core idea.