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Atmrix

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Atmrix

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KH

Kevin Hale

09/13/19

@ Y Combinator

Many company descriptions sacrifice clarity to appear larger or more interesting, which ultimately distances investors from the core idea.

Video

YC

Kevin Hale - How to Pitch Your Startup

@ Y Combinator

09/13/19

Related Takeaways

KH

Kevin Hale

09/13/19

@ Y Combinator

A clear and concise description helps investors quickly understand your business and generates excitement, making it easier for them to engage with your idea.

MS

Michael Seibel

03/15/19

@ Y Combinator

Marketing language can be misleading; it often contains fluff that investors must sift through to understand your actual proposition.

SD

Suhail Doshi

09/12/18

@ Y Combinator

Founders often complicate things unnecessarily, leading to distractions from core metrics that truly matter for business success.

DC

Dalton Caldwell

03/22/24

@ Y Combinator

When founders present their ideas in a way that mimics large companies, they may overlook the fundamental aspects of their startup, such as customer traction and product-market fit.

KH

Kevin Hale

09/13/19

@ Y Combinator

Lead with what your company does rather than why or how; clarity is essential for grabbing attention and making a strong impression on investors.

KH

Kevin Hale

09/13/19

@ Y Combinator

A good company description creates a foundation for curiosity, prompting investors to ask the right questions about the team, traction, and customers.

YC

Y Combinator Cast

02/13/25

@ Y Combinator

Founders often feel pressured to appear larger and more established, leading them to spend on unnecessary roles and functions that distract from their core mission.

KH

Kevin Hale

09/13/19

@ Y Combinator

When crafting your description, focus on the nouns that define your business; avoid unnecessary modifiers that dilute the core message.

DC

Dalton Caldwell

05/13/23

@ Y Combinator

Weak applications often obscure important details, making it difficult for reviewers to understand the startup's concept and progress.