The website needs to be simple, featuring clear information about the product without excessive graphics. Use screenshots and bullet points to convey what your product does effectively.

End your emails with a clear call to action, making it easy for the recipient to understand what you want them to do next.

When optimizing referral emails, ensure the sender is recognizable and the value proposition is clear to encourage opens and actions.

A wall of text in your email will likely lead to instant deletion by most recipients, so focus on brevity.

Avoid using marketing jargon and buzzwords that dilute the clarity of your message, as they can lead to your pitch being ignored.

When writing emails, focus on a single goal to avoid overwhelming the recipient with multiple asks, which can lead to inaction.

Including a short video or GIF in your email can help convey your message quickly, as the recipient is likely familiar with the problem but may not have time for lengthy explanations. Always include a clear call to action in your emails.

To build the deepest connections and get the most responses, keep your cold emails short and easy to read.

The key to selling effectively is understanding your customer's language and needs, and reflecting the value of your technology in solving their problems.