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GA

Gustaf Alströmer

08/16/19

@ Y Combinator

When optimizing referral emails, ensure the sender is recognizable and the value proposition is clear to encourage opens and actions.

Video

YC

Gustaf Alströmer - Growth for Startups

@ Y Combinator

08/16/19

Related Takeaways

AE

Aaron Epstein

09/13/24

@ Y Combinator

End your emails with a clear call to action, making it easy for the recipient to understand what you want them to do next.

AC

Adora Cheung

03/20/17

@ Y Combinator

The mechanics of a referral program should be clear and enticing. For example, offering rewards for both the referrer and the new user can incentivize sharing.

YC

Y Combinator Cast

11/27/24

@ Y Combinator

Personalize your outreach messages instead of copying generic templates. Ask yourself if you'd be excited to open your own message.

AE

Aaron Epstein

09/13/24

@ Y Combinator

Personalizing your emails is crucial; using the recipient's name and specific details about them makes the email feel more genuine and less like spam.

AE

Aaron Epstein

09/13/24

@ Y Combinator

When crafting cold emails, ensure strong targeting to improve conversion rates; irrelevant targeting will lead to poor results.

ZS

Zack Scriven Media Cast

06/13/21

@ Zack Scriven Media

Creating a clear call to action is essential; customers need to know exactly what you want them to do to engage with your brand.

PK

Pete Koomen

10/27/23

@ Y Combinator

It's important to clearly communicate what the website offers and what action users should take next to improve conversion rates.

KD

Katie Dill

10/16/24

@ Y Combinator

After redesigning an email to improve clarity and hierarchy, we increased product conversion by 20%, demonstrating the significant impact of thoughtful design on user engagement.

AE

Aaron Epstein

09/13/24

@ Y Combinator

When writing emails, focus on a single goal to avoid overwhelming the recipient with multiple asks, which can lead to inaction.