Incentives can be a scalable growth tactic if implemented correctly, such as through referral programs that leverage existing users to attract new ones.

Referrals amplify word of mouth; offering financial incentives for users to share your product can enhance this effect.

We implemented a referral program that incentivized users to invite others, which significantly contributed to our growth by leveraging shared folders.

Viral growth requires not just a good product but also an excellent user experience that encourages users to share it with others. A strong referral program is essential for facilitating this growth.

When optimizing referral emails, ensure the sender is recognizable and the value proposition is clear to encourage opens and actions.

Paid referral schemes can be a form of paid acquisition, but they risk cannibalization, where you pay for users who would have signed up for free. It's essential to test these schemes to measure their true impact.

Referrals can be a powerful growth strategy, but they should be measured for incrementality to ensure they are effective and not just perceived as free growth.

If your product is social in nature, having more users improves the experience, making it essential to focus on virality and referrals.

To grow newsletters effectively, implement a referral program that allows super fans to easily share the newsletter with others, similar to how The Skimm grew.