Incentives can be a scalable growth tactic if implemented correctly, such as through referral programs that leverage existing users to attract new ones.

Referrals amplify word of mouth; offering financial incentives for users to share your product can enhance this effect.

The mechanics of a referral program should be clear and enticing. For example, offering rewards for both the referrer and the new user can incentivize sharing.

Viral growth requires not just a good product but also an excellent user experience that encourages users to share it with others. A strong referral program is essential for facilitating this growth.

Currently, 45-50% of our customers come from referrals, which is a positive indicator for our growth.

We launched our product to friends and family to test our processes and pricing, which helped us refine our approach and led to referrals.

To grow newsletters effectively, implement a referral program that allows super fans to easily share the newsletter with others, similar to how The Skimm grew.

PayPal incentivized users by giving away money for signing up friends, which contributed to its viral growth on the consumer side.

To build anticipation for their product, Robinhood implemented a waitlist system that incentivized early adopters to refer friends, leading to rapid user growth and viral success.