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About

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Atmrix

About

KD

Kalam Dennis

12/15/18

@ Y Combinator

Currently, 45-50% of our customers come from referrals, which is a positive indicator for our growth.

Video

YC

Starting a Startup After Business School - Reham Fagiri and Kalam Dennis of AptDeco

@ Y Combinator

Starting a Startup After Business School - Reham Fagiri and Kalam Dennis of AptDeco

12/15/18

Related Takeaways

DS

Dan Siroker

10/26/13

@ Y Combinator

The key to our success has been our satisfied customers who act as evangelists for our brand, providing valuable word-of-mouth referrals.

KD

Kalam Dennis

12/15/18

@ Y Combinator

About 65-70% of our sales come from top brands like IKEA and Restoration Hardware, which helps drive customer acquisition.

DH

Drew Houston

02/24/17

@ Y Combinator

We implemented a referral program that incentivized users to invite others, which significantly contributed to our growth by leveraging shared folders.

BC

Brian Chesky

12/01/15

@ Greylock

Our growth primarily came from word of mouth and PR, as we focused on making sure customers loved our service.

JG

Joe Gebbia

06/07/17

@ Y Combinator

By implementing feedback from our earliest customers quickly, we saw a significant increase in revenue and listings, demonstrating the power of word-of-mouth marketing.

GA

Gustaf Alströmer

08/16/19

@ Y Combinator

Referrals amplify word of mouth; offering financial incentives for users to share your product can enhance this effect.

YC

Y Combinator Cast

08/10/23

@ Y Combinator

We launched our product to friends and family to test our processes and pricing, which helped us refine our approach and led to referrals.

GA

Gustaf Alströmer

06/27/19

@ Y Combinator

Referrals can be a powerful growth strategy, but they should be measured for incrementality to ensure they are effective and not just perceived as free growth.

YC

Y Combinator Cast

06/20/14

@ Y Combinator

We have about 40 beta testers, with around 25 using the app regularly, which indicates a promising level of engagement for an early-stage startup.