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CB

Chris Best

05/15/19

@ Y Combinator

To grow newsletters effectively, implement a referral program that allows super fans to easily share the newsletter with others, similar to how The Skimm grew.

Video

YC

Monetizing Podcasts and Newsletters - Chris Best of Substack and Jonathan Gill of Backtracks

@ Y Combinator

Monetizing Podcasts and Newsletters - Chris Best of Substack and Jonathan Gill of Backtracks

05/15/19

Related Takeaways

YC

Y Combinator Cast

05/15/19

@ Y Combinator

To grow a newsletter, make your best content free and accessible, as this encourages sharing and helps people discover your work.

YC

Y Combinator Cast

05/15/19

@ Y Combinator

To grow their audience, newsletter writers and podcasters should focus on creating quality content that is easy to share and discover.

AC

Adora Cheung

03/20/17

@ Y Combinator

Viral growth requires not just a good product but also an excellent user experience that encourages users to share it with others. A strong referral program is essential for facilitating this growth.

CB

Chris Best

05/15/19

@ Y Combinator

Starting a newsletter can be as simple as creating a free one on Substack, making your first post, and sharing it with a small group to gather initial feedback.

GA

Gustaf Alströmer

08/16/19

@ Y Combinator

Referrals amplify word of mouth; offering financial incentives for users to share your product can enhance this effect.

DH

Drew Houston

02/24/17

@ Y Combinator

We implemented a referral program that incentivized users to invite others, which significantly contributed to our growth by leveraging shared folders.

GA

Gustaf Alstromer

09/12/18

@ Y Combinator

Incentives can be a scalable growth tactic if implemented correctly, such as through referral programs that leverage existing users to attract new ones.

CB

Chris Best

05/15/19

@ Y Combinator

Paid subscribers can receive free gifts, such as subscription months, to encourage their friends to try the newsletter, which can lead to new subscriptions.

YC

Y Combinator Cast

05/15/19

@ Y Combinator

Discovery is a significant challenge in both podcasting and newsletters, but newsletters have an easier time growing through word of mouth and sharing.