To grow their audience, newsletter writers and podcasters should focus on creating quality content that is easy to share and discover.

To grow newsletters effectively, implement a referral program that allows super fans to easily share the newsletter with others, similar to how The Skimm grew.

Starting a newsletter can be as simple as creating a free one on Substack, making your first post, and sharing it with a small group to gather initial feedback.

Making good content allows you to shape your startup's story and share it with a larger audience through press outreach, which can be a powerful combination for growth.

Paid subscribers can receive free gifts, such as subscription months, to encourage their friends to try the newsletter, which can lead to new subscriptions.

Consistency in producing content is a key predictor of success for newsletters and podcasts; regular engagement with the audience leads to growth.

Discovery is a significant challenge in both podcasting and newsletters, but newsletters have an easier time growing through word of mouth and sharing.

To overcome the discomfort of raising prices, create free content that provides value to those who may be priced out of your services. This way, you can still help them while establishing your worth in the market.

To build a personal brand, create content that helps others grow, as they will become your promoters.