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Atmrix

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YC

Y Combinator Cast

05/15/19

@ Y Combinator

Discovery is a significant challenge in both podcasting and newsletters, but newsletters have an easier time growing through word of mouth and sharing.

Video

YC

Monetizing Podcasts and Newsletters - Chris Best of Substack and Jonathan Gill of Backtracks

@ Y Combinator

Monetizing Podcasts and Newsletters - Chris Best of Substack and Jonathan Gill of Backtracks

05/15/19

Related Takeaways

YC

Y Combinator Cast

05/15/19

@ Y Combinator

To grow their audience, newsletter writers and podcasters should focus on creating quality content that is easy to share and discover.

RH

Ryan Hoover

10/05/17

@ Y Combinator

Podcasts didn't fit into Product Hunt's content ecosystem, so we decided to focus on product discovery instead, even though there's potential in podcast discovery.

CB

Chris Best

05/15/19

@ Y Combinator

Consistency in producing content is a key predictor of success for newsletters and podcasts; regular engagement with the audience leads to growth.

YC

Y Combinator Cast

05/15/19

@ Y Combinator

To grow a newsletter, make your best content free and accessible, as this encourages sharing and helps people discover your work.

CB

Chris Best

05/15/19

@ Y Combinator

Podcasts serve as a powerful storytelling medium, and it's essential to have a compelling story that resonates with the audience.

YC

Y Combinator Cast

05/15/19

@ Y Combinator

Podcasting and newsletters are among the last ways to express free speech directly from creators to the audience without platform interference.

CB

Chris Best

05/15/19

@ Y Combinator

To grow newsletters effectively, implement a referral program that allows super fans to easily share the newsletter with others, similar to how The Skimm grew.

CB

Chris Best

05/15/19

@ Y Combinator

For those starting a podcast or newsletter, it's vital to define the purpose and content clearly, as this will guide the frequency and topics covered.

CB

Chris Best

05/15/19

@ Y Combinator

Podcasts can effectively generate ROI and CAC for startups, especially when they include direct response mechanisms like offer codes to track effectiveness.