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Atmrix

About

RS

Raj Shamani

10/07/23

@ Nikhil Kamath

To build a personal brand, create content that helps others grow, as they will become your promoters.

Video

NK

Ep #11 | WTF Goes into Building a Fashion, Beauty, or Home Brand? Nikhil w/ Kishore, Raj, and Ananth

@ Nikhil Kamath

10/07/23

Related Takeaways

KM

Kat Mañalac

09/20/18

@ Y Combinator

Making good content allows you to shape your startup's story and share it with a larger audience through press outreach, which can be a powerful combination for growth.

NK

Nikhil Kamath Cast

10/07/23

@ Nikhil Kamath

Content creation is essential for building a community around a brand, as it fosters culture and influences consumer behavior.

RS

Raj Shamani

10/07/23

@ Nikhil Kamath

Brands should align their content with what platforms want to promote to gain visibility and engagement.

AE

Aaron Epstein

09/13/24

@ Y Combinator

In the early stages of your startup, you are the brand; the way you communicate and the effort you put into personalization will stand out to potential customers and partners.

YC

Y Combinator Cast

05/15/19

@ Y Combinator

To grow a newsletter, make your best content free and accessible, as this encourages sharing and helps people discover your work.

ZS

Zack Scriven Media Cast

06/13/21

@ Zack Scriven Media

Brands that engage in their customers' identity transformation create passionate brand evangelists.

KM

Kat Mañalac

09/20/18

@ Y Combinator

Before focusing on PR and content marketing, ensure that you are building something that people actually want, as no amount of marketing will help if your product lacks demand.

GA

Gustaf Alströmer

12/30/22

@ Y Combinator

Even if your growth strategy involves referrals or virality, personal networks can be a great way to start acquiring customers.

CC

Craig Cannon

09/20/18

@ Y Combinator

When considering content marketing, treat content as a product and apply the same principles of creating something that your customers want.