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About

ZS

Zack Scriven Media Cast

06/13/21

@ Zack Scriven Media

Brands that engage in their customers' identity transformation create passionate brand evangelists.

Video

ZS

Building a Story Brand by Donald Miller Audiobook (read in one sitting)

@ Zack Scriven Media

06/13/21

Related Takeaways

ZS

Zack Scriven Media Cast

06/13/21

@ Zack Scriven Media

Great brands focus on the transformation of their customers, which is essential for creating a meaningful connection.

ZS

Zack Scriven Media Cast

06/13/21

@ Zack Scriven Media

Brands that invite customers to participate in a larger movement create a more impactful connection beyond just selling products.

ZS

Zack Scriven Media Cast

06/13/21

@ Zack Scriven Media

The greatest motivation for customers is the desire to transform into better versions of themselves, which brands can help facilitate.

ZS

Zack Scriven Media Cast

06/13/21

@ Zack Scriven Media

Successful brands clearly define what life looks like for customers after engaging with their products, creating a compelling vision that motivates action.

ZS

Zack Scriven Media Cast

06/13/21

@ Zack Scriven Media

Aspirational identity is crucial in branding, as it defines who customers want to become through their relationship with your products.

ZS

Zack Scriven Media Cast

06/13/21

@ Zack Scriven Media

Customers want your brand to participate in their transformation, which is a key aspect of the brand script.

RS

Raj Shamani

10/07/23

@ Nikhil Kamath

Brands need to focus on storytelling to connect with consumers and build a strong brand identity.

ZS

Zack Scriven Media Cast

06/13/21

@ Zack Scriven Media

Brands should illustrate how their products can lead to a better life for customers, emphasizing the positive changes that will occur after purchase.

ZS

Zack Scriven Media Cast

06/13/21

@ Zack Scriven Media

Marketing has changed; businesses that invite their customers into a heroic story grow, while those that don't are forgotten.