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ZS
Zack Scriven Media Cast
06/13/21
@ Zack Scriven Media
The greatest motivation for customers is the desire to transform into better versions of themselves, which brands can help facilitate.
Video
ZS
Building a Story Brand by Donald Miller Audiobook (read in one sitting)
@ Zack Scriven Media
06/13/21
Related Takeaways
ZS
Zack Scriven Media Cast
06/13/21
@ Zack Scriven Media
Great brands focus on the transformation of their customers, which is essential for creating a meaningful connection.
ZS
Zack Scriven Media Cast
06/13/21
@ Zack Scriven Media
The ultimate goal of a brand is to help customers achieve self-realization and acceptance, offering inspiration and fulfillment through their products. Helping people accept themselves as they are is not only thoughtful but also effective marketing.
ZS
Zack Scriven Media Cast
06/13/21
@ Zack Scriven Media
Brands that engage in their customers' identity transformation create passionate brand evangelists.
ZS
Zack Scriven Media Cast
06/13/21
@ Zack Scriven Media
Successful brands clearly define what life looks like for customers after engaging with their products, creating a compelling vision that motivates action.
DM
Donald Miller
06/13/21
@ Zack Scriven Media
The desire for meaning is a powerful motivator; we invite customers to participate in something greater than themselves, which can be a movement or a cause to champion.
ZS
Zack Scriven Media Cast
06/13/21
@ Zack Scriven Media
Brands should illustrate how their products can lead to a better life for customers, emphasizing the positive changes that will occur after purchase.
ZS
Zack Scriven Media Cast
06/13/21
@ Zack Scriven Media
Aspirational identity is crucial in branding, as it defines who customers want to become through their relationship with your products.
ZS
Zack Scriven Media Cast
06/13/21
@ Zack Scriven Media
If our products can help people achieve self-realization and transcendence, we should make this a core aspect of our brand promise.
ZS
Zack Scriven Media Cast
06/13/21
@ Zack Scriven Media
Customers want your brand to participate in their transformation, which is a key aspect of the brand script.