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Zack Scriven Media Cast

06/13/21

@ Zack Scriven Media

The ultimate goal of a brand is to help customers achieve self-realization and acceptance, offering inspiration and fulfillment through their products. Helping people accept themselves as they are is not only thoughtful but also effective marketing.

Video

Building a Story Brand by Donald Miller Audiobook (read in one sitting)

@ Zack Scriven Media

06/13/21

Related Takeaways

Zack Scriven Media Cast

06/13/21

@ Zack Scriven Media

If our products can help people achieve self-realization and transcendence, we should make this a core aspect of our brand promise.

Zack Scriven Media Cast

06/13/21

@ Zack Scriven Media

The greatest motivation for customers is the desire to transform into better versions of themselves, which brands can help facilitate.

Zack Scriven Media Cast

06/13/21

@ Zack Scriven Media

Brands can offer a sense of completeness by addressing customers' needs for external help, reducing anxiety and providing satisfaction through their products.

Donald Miller

06/13/21

@ Zack Scriven Media

As a brand, it's important to define something your customer wants, because once we define what they want, we pose a story question in their minds: can this brand really help me get what I want?

Zack Scriven Media Cast

06/13/21

@ Zack Scriven Media

Successful brands clearly define what life looks like for customers after engaging with their products, creating a compelling vision that motivates action.

Zack Scriven Media Cast

06/13/21

@ Zack Scriven Media

Great brands focus on the transformation of their customers, which is essential for creating a meaningful connection.

Zack Scriven Media Cast

06/13/21

@ Zack Scriven Media

Aspirational identity is crucial in branding, as it defines who customers want to become through their relationship with your products.

Zack Scriven Media Cast

06/13/21

@ Zack Scriven Media

Customers are attracted to brands that address their internal problems, not just external ones. By discussing the problems customers face, brands can deepen their interest in what they offer.

Zack Scriven Media Cast

06/13/21

@ Zack Scriven Media

Brands should illustrate how their products can lead to a better life for customers, emphasizing the positive changes that will occur after purchase.