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Donald Miller

06/13/21

@ Zack Scriven Media

The desire for meaning is a powerful motivator; we invite customers to participate in something greater than themselves, which can be a movement or a cause to champion.

Video

Building a Story Brand by Donald Miller Audiobook (read in one sitting)

@ Zack Scriven Media

06/13/21

Related Takeaways

Zack Scriven Media Cast

06/13/21

@ Zack Scriven Media

The greatest motivation for customers is the desire to transform into better versions of themselves, which brands can help facilitate.

Zack Scriven Media Cast

06/13/21

@ Zack Scriven Media

Brands that invite customers to participate in a larger movement create a more impactful connection beyond just selling products.

Jack Dorsey

04/25/20

@ Lex Fridman

The importance of connection and feeling part of something bigger than ourselves is a key aspect of finding meaning in life.

Donald Miller

06/13/21

@ Zack Scriven Media

Define a desire for your customer, and the story you're inviting them into will have a powerful hook.

Danae Ringelmann

10/15/14

@ Y Combinator

Your 'why' can also attract customers who resonate with your mission, leading to unexpected opportunities for ideas that might otherwise be overlooked.

Tony Robbins

01/14/25

@ Chris Williamson

Finding meaning in life often comes from serving others, which can provide a sense of purpose beyond self-esteem.

Charles Koch

01/26/22

@ Joe Lonsdale

You need to have a purpose to live a life of meaning, and contributing to helping others is how we feel good about ourselves.

Robert Greene

10/09/22

@ Lewis Howes

Using dark energy for a greater purpose, like social justice, can be a powerful motivator and lead to meaningful change.

Danae Ringelmann

05/06/17

@ Y Combinator

Your 'why' also attracts customers who are passionate about making a difference, like those creating solar-powered infrastructure.