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DR

Danae Ringelmann

05/06/17

@ Y Combinator

Your 'why' also attracts customers who are passionate about making a difference, like those creating solar-powered infrastructure.

Video

YC

Know Why You're Starting a Company - Danae Ringelmann of Indiegogo

@ Y Combinator

Know Why You're Starting a Company - Danae Ringelmann of Indiegogo

05/06/17

Related Takeaways

DR

Danae Ringelmann

10/15/14

@ Y Combinator

Your 'why' can also attract customers who resonate with your mission, leading to unexpected opportunities for ideas that might otherwise be overlooked.

DR

Danae Ringelmann

10/15/14

@ Y Combinator

Your 'why' also attracts amazing talent; people are drawn to companies that align with their values and beliefs.

DR

Danae Ringelmann

05/06/17

@ Y Combinator

Having a strong 'why' attracts top talent who are motivated by a mission that aligns with their values.

DR

Danae Ringelmann

05/06/17

@ Y Combinator

Being clear about your 'why' helps you find the right co-founders who share your vision and passion.

TB

Tim Brady

08/30/19

@ Y Combinator

A compelling vision, like Tesla's goal to accelerate the world's transition to sustainable energy, can attract a broad array of talent and help build a strong culture.

DR

Danae Ringelmann

10/15/14

@ Y Combinator

When you clearly communicate your 'why', you attract like-minded partners who share your vision, which is how I found my co-founders.

DM

Donald Miller

06/13/21

@ Zack Scriven Media

The desire for meaning is a powerful motivator; we invite customers to participate in something greater than themselves, which can be a movement or a cause to champion.

DC

Dalton Caldwell

01/06/22

@ Y Combinator

Success, users, and revenue can create passion for your work, as the gravity of a successful business pulls you deeper into understanding your customers' problems.

DR

Danae Ringelmann

10/15/14

@ Y Combinator

Knowing your 'why' is crucial; it defines the problem you're solving and keeps you authentic, which is essential for success.