When you clearly communicate your 'why', you attract like-minded partners who share your vision, which is how I found my co-founders.

Having a co-founder who shares your passion for starting a company is a strong reason to take the leap into entrepreneurship.

Finding the right co-founder involves a mix of personal compatibility and shared vision for the startup's future.

The ability to articulate a clear mission and target is vital for a founder to assemble a supportive network and attract investors and employees.

Knowing your 'why' is crucial; it defines the problem you're solving and keeps you authentic, which is essential for success.

The first major decision you'll make as a founder is who to choose as your co-founder; it's crucial to have someone who shares your vision and optimism.

Having a clear delineation of responsibilities between co-founders is vital for a successful partnership, as it helps avoid conflicts and ensures effective leadership.

As a founder, you are the right person to lead your company because you understand its vision and direction.

Your 'why' can guide you through challenges and help pivot your ideas; for instance, my original offline funding concept evolved into an online platform thanks to my co-founders' insights. Focusing on your 'why' helps you navigate through tough times in entrepreneurship, as it keeps you motivated to solve problems regardless of the challenges.