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DR

Danae Ringelmann

10/15/14

@ Y Combinator

Your 'why' also attracts amazing talent; people are drawn to companies that align with their values and beliefs.

Video

YC

Danae Ringelmann at Startup School SV 2014

@ Y Combinator

Danae Ringelmann at Startup School SV 2014

10/15/14

Related Takeaways

DR

Danae Ringelmann

05/06/17

@ Y Combinator

Having a strong 'why' attracts top talent who are motivated by a mission that aligns with their values.

DR

Danae Ringelmann

10/15/14

@ Y Combinator

Your 'why' can also attract customers who resonate with your mission, leading to unexpected opportunities for ideas that might otherwise be overlooked.

DR

Danae Ringelmann

05/06/17

@ Y Combinator

Your 'why' also attracts customers who are passionate about making a difference, like those creating solar-powered infrastructure.

DR

Danae Ringelmann

10/15/14

@ Y Combinator

When you clearly communicate your 'why', you attract like-minded partners who share your vision, which is how I found my co-founders.

DR

Danae Ringelmann

05/06/17

@ Y Combinator

Being clear about your 'why' helps you find the right co-founders who share your vision and passion.

JK

Jason Kilar

06/02/17

@ Y Combinator

A strong company culture should act as both a magnet for the right talent and a repellent for those who don't fit, ensuring that only those aligned with the company's values are attracted.

AK

Alexander Karp

03/12/25

@ The 92nd Street Y, New York

The best companies and artists typically have a strong belief structure, which is essential for creating real value and innovation.

AM

Andrew Mason

10/15/14

@ Y Combinator

As a company grows, it's crucial to find people who share your values, as the small decisions they make can significantly impact success or failure.

MP

Mark Pincus

02/28/25

@ a16z speedrun

It's essential to create a company culture that aligns with your mission, ensuring that you hire people and investors who share your vision.