The key to success is to engage with users and build what they want, which fosters loyalty and growth.

A love for solving customer problems is infectious; if founders are passionate about their solutions, customers will be more inclined to engage with them.

When I talk about making products users love, I mean creating things that have a passionate user base that unconditionally wants them to succeed, both the products and the companies behind them.

When a product genuinely helps customers, it becomes easier for founders to focus and simplify their efforts, leading to better outcomes.

Companies that start from personal passion and aim to solve a personal pain tend to perform better than those that do not.

Your 'why' can also attract customers who resonate with your mission, leading to unexpected opportunities for ideas that might otherwise be overlooked.

Understanding and caring about the user is crucial; if you don't genuinely aim to improve their lives and solve their problems, sustaining enthusiasm for your product will be challenging.

If you're constantly obsessing over how to grow and improve your business, it's a strong sign you're ready to take it to the next level. Being passionate about what you're working on will carry you through the inevitable challenges of building a company.

To succeed in a startup, you must create something that customers want to buy, which often involves creating tension that drives them to act.