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ZS

Zack Scriven Media Cast

06/13/21

@ Zack Scriven Media

Marketing has changed; businesses that invite their customers into a heroic story grow, while those that don't are forgotten.

Video

ZS

Building a Story Brand by Donald Miller Audiobook (read in one sitting)

@ Zack Scriven Media

06/13/21

Related Takeaways

DM

Donald Miller

06/13/21

@ Zack Scriven Media

The customer is the hero of the story, not your brand. A story doesn't pick up until the hero faces a challenge that needs to be overcome.

ZS

Zack Scriven Media Cast

06/13/21

@ Zack Scriven Media

The story of a brand should focus on the customer as the hero, with the brand acting as the guide, to create a meaningful narrative that resonates with the audience.

ZS

Zack Scriven Media Cast

06/13/21

@ Zack Scriven Media

The 'Building a Story Brand' book teaches that we are not the heroes of our story; our customers are the heroes.

ZS

Zack Scriven Media Cast

06/13/21

@ Zack Scriven Media

Recognizing the framework of stories helps identify where your brand's story may confuse customers by not adhering to the formula. The secret weapon for business growth is positioning the customer as the hero and the brand as the guide.

ZS

Zack Scriven Media Cast

06/13/21

@ Zack Scriven Media

Defining the stakes in a customer’s story is essential; if customers don't see the consequences of not choosing your business, the story becomes uninteresting.

ZS

Zack Scriven Media Cast

06/13/21

@ Zack Scriven Media

Brands that invite customers to participate in a larger movement create a more impactful connection beyond just selling products.

ZS

Zack Scriven Media Cast

06/13/21

@ Zack Scriven Media

Brands that engage in their customers' identity transformation create passionate brand evangelists.

AS

Aydin Senkut

04/16/25

@ EO

A founder's ability to tell a compelling story is crucial for attracting customers and talent, especially during challenging times.

PH

Peter H. Diamandis

05/31/25

@ Peter H. Diamandis

Storytelling will become increasingly vital in entrepreneurship, as innovation often requires a compelling narrative to attract support and investment.