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Zack Scriven Media Cast

06/13/21

@ Zack Scriven Media

Recognizing the framework of stories helps identify where your brand's story may confuse customers by not adhering to the formula. The secret weapon for business growth is positioning the customer as the hero and the brand as the guide.

Video

Building a Story Brand by Donald Miller Audiobook (read in one sitting)

@ Zack Scriven Media

06/13/21

Related Takeaways

Zack Scriven Media Cast

06/13/21

@ Zack Scriven Media

The story brand framework emphasizes that the customer is the hero, not the brand. Positioning the customer as the hero and the brand as the guide builds trust and helps them overcome challenges.

Zack Scriven Media Cast

06/13/21

@ Zack Scriven Media

The story of a brand should focus on the customer as the hero, with the brand acting as the guide, to create a meaningful narrative that resonates with the audience.

Zack Scriven Media Cast

06/13/21

@ Zack Scriven Media

The StoryBrand framework helps clarify messaging by identifying what the customer wants, the problems they face, and how the brand can guide them to success. This clarity leads to effective marketing and messaging.

Zack Scriven Media Cast

06/13/21

@ Zack Scriven Media

The 'Building a Story Brand' book teaches that we are not the heroes of our story; our customers are the heroes.

Zack Scriven Media Cast

06/13/21

@ Zack Scriven Media

A story brand principle is that customers trust a guide who has a plan; this helps them overcome their challenges.

Zack Scriven Media Cast

06/13/21

@ Zack Scriven Media

The success of a brand's story hinges on clearly defining the resolution to customers' problems, ensuring they understand the benefits of engaging with the brand.

Donald Miller

06/13/21

@ Zack Scriven Media

The customer is the hero of the story, not your brand. A story doesn't pick up until the hero faces a challenge that needs to be overcome.

Donald Miller

06/13/21

@ Zack Scriven Media

As a brand, it's important to define something your customer wants, because once we define what they want, we pose a story question in their minds: can this brand really help me get what I want?

Zack Scriven Media Cast

06/13/21

@ Zack Scriven Media

To grow our companies, we should clarify our message. Understanding how story integrates with our brand message will help us create communication pieces that engage more customers and grow our business.