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ZS

Zack Scriven Media Cast

06/13/21

@ Zack Scriven Media

A story brand principle is that customers trust a guide who has a plan; this helps them overcome their challenges.

Video

ZS

Building a Story Brand by Donald Miller Audiobook (read in one sitting)

@ Zack Scriven Media

06/13/21

Related Takeaways

ZS

Zack Scriven Media Cast

06/13/21

@ Zack Scriven Media

The story brand framework emphasizes that the customer is the hero, not the brand. Positioning the customer as the hero and the brand as the guide builds trust and helps them overcome challenges.

ZS

Zack Scriven Media Cast

06/13/21

@ Zack Scriven Media

The story of a brand should focus on the customer as the hero, with the brand acting as the guide, to create a meaningful narrative that resonates with the audience.

ZS

Zack Scriven Media Cast

06/13/21

@ Zack Scriven Media

Recognizing the framework of stories helps identify where your brand's story may confuse customers by not adhering to the formula. The secret weapon for business growth is positioning the customer as the hero and the brand as the guide.

ZS

Zack Scriven Media Cast

06/13/21

@ Zack Scriven Media

Empathy and authority are essential for a brand to position itself as a guide; customers trust those who understand their dilemmas and demonstrate competence in helping them.

ZS

Zack Scriven Media Cast

06/13/21

@ Zack Scriven Media

When we define the elements of a story as it relates to our brand, we create a map customers can follow to engage with our products and services.

ZS

Zack Scriven Media Cast

06/13/21

@ Zack Scriven Media

In every story, the hero encounters a problem and meets a guide who gives them a plan and calls them to action, which helps them avoid failure and ends in success.

ZS

Zack Scriven Media Cast

06/13/21

@ Zack Scriven Media

The success of a brand's story hinges on clearly defining the resolution to customers' problems, ensuring they understand the benefits of engaging with the brand.

ZS

Zack Scriven Media Cast

06/13/21

@ Zack Scriven Media

The 'Building a Story Brand' book teaches that we are not the heroes of our story; our customers are the heroes.

DM

Donald Miller

06/13/21

@ Zack Scriven Media

The customer is the hero of the story, not your brand. A story doesn't pick up until the hero faces a challenge that needs to be overcome.