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Zack Scriven Media Cast

06/13/21

@ Zack Scriven Media

Empathy and authority are essential for a brand to position itself as a guide; customers trust those who understand their dilemmas and demonstrate competence in helping them.

Video

Building a Story Brand by Donald Miller Audiobook (read in one sitting)

@ Zack Scriven Media

06/13/21

Related Takeaways

Zack Scriven Media Cast

06/13/21

@ Zack Scriven Media

To make a great first impression, express empathy and demonstrate authority, positioning your brand as the guide customers need.

Zack Scriven Media Cast

06/13/21

@ Zack Scriven Media

Position yourself as a guide in your customer's life by expressing empathy and demonstrating authority to build trust.

Zack Scriven Media Cast

06/13/21

@ Zack Scriven Media

A story brand principle is that customers trust a guide who has a plan; this helps them overcome their challenges.

Zack Scriven Media Cast

06/13/21

@ Zack Scriven Media

The story brand framework emphasizes that the customer is the hero, not the brand. Positioning the customer as the hero and the brand as the guide builds trust and helps them overcome challenges.

Seth Godin

12/08/24

@ Lenny's Podcast

Empathy in product development is crucial; it's not about kindness but about understanding and serving the needs of others. If you blame customers for not understanding your product, you've made a mistake.

Zack Scriven Media Cast

06/13/21

@ Zack Scriven Media

The story of a brand should focus on the customer as the hero, with the brand acting as the guide, to create a meaningful narrative that resonates with the audience.

Garry Tan

09/20/18

@ Y Combinator

Empathy is crucial for founders; understanding what users think and feel is essential for effective design.

Zack Scriven Media Cast

06/13/21

@ Zack Scriven Media

When customers meet your brand, they wonder if they can trust you and if you can help them improve their lives.

Zack Scriven Media Cast

06/13/21

@ Zack Scriven Media

Customers are attracted to brands that address their internal problems, not just external ones. By discussing the problems customers face, brands can deepen their interest in what they offer.