Tools

Search

Explore

Videos Channels Figures

Atmrix

About

Tools

Search

Explore

Videos Channels Figures

Atmrix

About

ZS

Zack Scriven Media Cast

06/13/21

@ Zack Scriven Media

Position yourself as a guide in your customer's life by expressing empathy and demonstrating authority to build trust.

Video

ZS

Building a Story Brand by Donald Miller Audiobook (read in one sitting)

@ Zack Scriven Media

06/13/21

Related Takeaways

ZS

Zack Scriven Media Cast

06/13/21

@ Zack Scriven Media

Empathy and authority are essential for a brand to position itself as a guide; customers trust those who understand their dilemmas and demonstrate competence in helping them.

ZS

Zack Scriven Media Cast

06/13/21

@ Zack Scriven Media

To make a great first impression, express empathy and demonstrate authority, positioning your brand as the guide customers need.

MS

Michael Skok

03/25/23

@ Harvard Innovation Labs

Your most important guide to anything you do is your customer.

ZS

Zack Scriven Media Cast

06/13/21

@ Zack Scriven Media

When selling products, it's essential to show how they can make someone's life better, guiding customers on where you want to take them.

ZS

Zack Scriven Media Cast

06/13/21

@ Zack Scriven Media

A story brand principle is that customers trust a guide who has a plan; this helps them overcome their challenges.

ZS

Zack Scriven Media Cast

06/13/21

@ Zack Scriven Media

The story brand framework emphasizes that the customer is the hero, not the brand. Positioning the customer as the hero and the brand as the guide builds trust and helps them overcome challenges.

MS

Michael Seibel

04/29/23

@ Y Combinator

The fastest way to learn about your customers' problems and how to solve them is to genuinely care about them and spend time with them.

ZS

Zack Scriven Media Cast

06/13/21

@ Zack Scriven Media

When customers meet your brand, they wonder if they can trust you and if you can help them improve their lives.

MS

Michael Seibel

03/15/19

@ Y Combinator

When pitching to customers, use industry jargon to build credibility, encourage them to discuss their problems, and quickly demonstrate how your solution can help them personally.