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ZS

Zack Scriven Media Cast

06/13/21

@ Zack Scriven Media

When customers meet your brand, they wonder if they can trust you and if you can help them improve their lives.

Video

ZS

Building a Story Brand by Donald Miller Audiobook (read in one sitting)

@ Zack Scriven Media

06/13/21

Related Takeaways

DM

Donald Miller

06/13/21

@ Zack Scriven Media

As a brand, it's important to define something your customer wants, because once we define what they want, we pose a story question in their minds: can this brand really help me get what I want?

ZS

Zack Scriven Media Cast

06/13/21

@ Zack Scriven Media

When selling products, it's essential to show how they can make someone's life better, guiding customers on where you want to take them.

ZS

Zack Scriven Media Cast

06/13/21

@ Zack Scriven Media

To make a great first impression, express empathy and demonstrate authority, positioning your brand as the guide customers need.

ZS

Zack Scriven Media Cast

06/13/21

@ Zack Scriven Media

Empathy and authority are essential for a brand to position itself as a guide; customers trust those who understand their dilemmas and demonstrate competence in helping them.

SC

Sequoia Capital Cast

05/07/25

@ Sequoia Capital

Trust is more important than your product at this point in time; if customers trust you to improve your product, you're in good shape.

ZS

Zack Scriven Media Cast

06/13/21

@ Zack Scriven Media

Customers are attracted to brands that address their internal problems, not just external ones. By discussing the problems customers face, brands can deepen their interest in what they offer.

YC

Y Combinator Cast

03/03/23

@ Y Combinator

If you genuinely care about your customers, they will be more willing to share their problems with you and give you the benefit of the doubt when issues arise.

ZS

Zack Scriven Media Cast

06/13/21

@ Zack Scriven Media

The success of a brand's story hinges on clearly defining the resolution to customers' problems, ensuring they understand the benefits of engaging with the brand.

ZS

Zack Scriven Media Cast

06/13/21

@ Zack Scriven Media

The greatest motivation for customers is the desire to transform into better versions of themselves, which brands can help facilitate.