Tools

Search

Explore

Videos Channels Figures

Atmrix

About

Tools

Search

Explore

Videos Channels Figures

Atmrix

About

ZS

Zack Scriven Media Cast

06/13/21

@ Zack Scriven Media

To make a great first impression, express empathy and demonstrate authority, positioning your brand as the guide customers need.

Video

ZS

Building a Story Brand by Donald Miller Audiobook (read in one sitting)

@ Zack Scriven Media

06/13/21

Related Takeaways

ZS

Zack Scriven Media Cast

06/13/21

@ Zack Scriven Media

Empathy and authority are essential for a brand to position itself as a guide; customers trust those who understand their dilemmas and demonstrate competence in helping them.

ZS

Zack Scriven Media Cast

06/13/21

@ Zack Scriven Media

Position yourself as a guide in your customer's life by expressing empathy and demonstrating authority to build trust.

ZS

Zack Scriven Media Cast

06/13/21

@ Zack Scriven Media

When selling products, it's essential to show how they can make someone's life better, guiding customers on where you want to take them.

AE

Aaron Epstein

09/13/24

@ Y Combinator

In the early stages of your startup, you are the brand; the way you communicate and the effort you put into personalization will stand out to potential customers and partners.

ZS

Zack Scriven Media Cast

06/13/21

@ Zack Scriven Media

When customers meet your brand, they wonder if they can trust you and if you can help them improve their lives.

ZS

Zack Scriven Media Cast

06/13/21

@ Zack Scriven Media

The story of a brand should focus on the customer as the hero, with the brand acting as the guide, to create a meaningful narrative that resonates with the audience.

ZS

Zack Scriven Media Cast

06/13/21

@ Zack Scriven Media

A story brand principle is that customers trust a guide who has a plan; this helps them overcome their challenges.

MS

Michael Skok

03/25/23

@ Harvard Innovation Labs

Your most important guide to anything you do is your customer.

ZS

Zack Scriven Media Cast

06/13/21

@ Zack Scriven Media

Brands must clearly articulate how they can help customers avoid negative outcomes, creating a sense of urgency and relevance in their messaging.