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AE

Aaron Epstein

09/13/24

@ Y Combinator

Personalizing your emails is crucial; using the recipient's name and specific details about them makes the email feel more genuine and less like spam.

Video

YC

How To Convert Customers With Cold Emails | Startup School

@ Y Combinator

How To Convert Customers With Cold Emails | Startup School

09/13/24

Related Takeaways

AE

Aaron Epstein

09/13/24

@ Y Combinator

Personalize your emails by addressing the recipient by name and tailoring the content to their specific interests or needs.

YC

Y Combinator Cast

11/27/24

@ Y Combinator

Personalize your outreach messages instead of copying generic templates. Ask yourself if you'd be excited to open your own message.

AE

Aaron Epstein

09/13/24

@ Y Combinator

As a small company, your advantage is the ability to give personalized attention in your emails, making them feel special to the recipient.

AE

Aaron Epstein

09/13/24

@ Y Combinator

Being human in your email communication, using informal language and expressing emotions, can make your outreach more relatable and effective.

AE

Aaron Epstein

09/13/24

@ Y Combinator

Personalize, be human, be persistent, and do the work to turn cold emails into customers.

AS

Alex Schultz

03/24/17

@ Y Combinator

The most effective emails are notifications tailored to user engagement, rather than generic newsletters.

GA

Gustaf Alströmer

08/16/19

@ Y Combinator

When optimizing referral emails, ensure the sender is recognizable and the value proposition is clear to encourage opens and actions.

RS

Rory Sutherland

08/01/22

@ The Diary Of A CEO

Personalization in marketing can be effective, but it must be done carefully to avoid coming off as intrusive or creepy, as seen in examples where companies overstep boundaries with customers.

MS

Michael Seibel

09/24/19

@ Y Combinator

Send your cold email from a company email address that includes your name to ensure clarity and professionalism.