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Atmrix

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AE

Aaron Epstein

09/13/24

@ Y Combinator

As a small company, your advantage is the ability to give personalized attention in your emails, making them feel special to the recipient.

Video

YC

How To Convert Customers With Cold Emails | Startup School

@ Y Combinator

How To Convert Customers With Cold Emails | Startup School

09/13/24

Related Takeaways

DS

David Siegel

12/08/23

@ Y Combinator

As a small company, your responsiveness and personal availability can be a significant advantage over larger companies, which often lack direct access to decision-makers.

AE

Aaron Epstein

09/13/24

@ Y Combinator

Personalize your emails by addressing the recipient by name and tailoring the content to their specific interests or needs.

AE

Aaron Epstein

09/13/24

@ Y Combinator

Personalizing your emails is crucial; using the recipient's name and specific details about them makes the email feel more genuine and less like spam.

HT

Harj Taggar

02/08/21

@ Y Combinator

To stand out, provide personalized attention to candidates from multiple team members, which is something that doesn't happen at larger companies.

TB

Tom Bilyeu Cast

06/01/23

@ Tom Bilyeu

The advantage of small teams and individuals over large companies is their agility.

YC

Y Combinator Cast

03/03/23

@ Y Combinator

Creating a personal connection with customers and genuinely caring about their needs can significantly enhance their loyalty and satisfaction, setting startups apart from larger competitors.

TB

Tom Blomfield

07/26/24

@ Y Combinator

As a small startup, it's better to highlight your strengths, like direct access to founders, rather than trying to appear larger than you are.

BF

Brad Flora

02/13/25

@ Y Combinator

Startups can win by providing superior customer support compared to larger companies, which helps founders stay connected to customer feedback and needs.

MS

Michael Seibel

03/03/23

@ Y Combinator

Startups have a unique opportunity to gain a competitive advantage by simply being good-hearted and caring about their customers.