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Rory Sutherland

08/01/22

@ The Diary Of A CEO

Personalization in marketing can be effective, but it must be done carefully to avoid coming off as intrusive or creepy, as seen in examples where companies overstep boundaries with customers.

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The Marketing Secrets Apple & Tesla Always Use: Rory Sutherland | E165

@ The Diary Of A CEO

The Marketing Secrets Apple & Tesla Always Use: Rory Sutherland | E165

08/01/22

Related Takeaways

Aaron Epstein

09/13/24

@ Y Combinator

Personalizing your emails is crucial; using the recipient's name and specific details about them makes the email feel more genuine and less like spam.

Aaron Epstein

09/13/24

@ Y Combinator

Personalize, be human, be persistent, and do the work to turn cold emails into customers.

Josh Woodward

03/18/25

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Personalization in content consumption will become more extreme, tailoring experiences based on individual preferences.

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The best advertising often involves a deep understanding of the audience, allowing for messages that resonate on a personal level.

Aaron Epstein

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Personalize your emails by addressing the recipient by name and tailoring the content to their specific interests or needs.

Rory Sutherland

08/01/22

@ The Diary Of A CEO

Psychological value is crucial in marketing; it can create a more enjoyable experience for consumers, which is often more effective than focusing solely on technological improvements.

Michael Seibel

04/29/23

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Successful founders remember the names and stories of their first customers, emphasizing the importance of personal connections over impersonal marketing tactics.

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08/17/19

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Helping users you don't care about can hinder your startup's success; it's crucial to have a genuine connection with your target audience.

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03/03/23

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Creating a personal connection with customers and genuinely caring about their needs can significantly enhance their loyalty and satisfaction, setting startups apart from larger competitors.