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YC

Y Combinator Cast

09/20/18

@ Y Combinator

Warm introductions to reporters are more effective than cold emailing; aim for personal connections to improve your response rate.

Video

YC

PR + Content for Growth by Kat Mañalac and Craig Cannon

@ Y Combinator

PR + Content for Growth by Kat Mañalac and Craig Cannon

09/20/18

Related Takeaways

AE

Aaron Epstein

09/13/24

@ Y Combinator

Getting a warm introduction is the most effective way to increase email response rates, achieving a conversion rate two to three times higher than regular cold emails.

KM

Kat Mañalac

09/20/18

@ Y Combinator

When requesting a warm introduction to a journalist, draft the email for your contact to make it as easy as possible for them to help you.

YC

Y Combinator Cast

02/24/15

@ Y Combinator

To get that first meeting with investors, leverage your network and seek introductions rather than cold emailing.

AE

Aaron Epstein

09/13/24

@ Y Combinator

To build the deepest connections and get the most responses, keep your cold emails short and easy to read.

PK

Pete Koomen

12/09/22

@ Y Combinator

Finding leads that fit your profile can be done through LinkedIn, and getting their attention is crucial, often requiring warm introductions or personalized cold emails.

AE

Aaron Epstein

09/13/24

@ Y Combinator

Founders should send cold emails themselves, as recipients are more likely to take them seriously compared to emails from interns or automated systems.

KM

Kat Mañalac

09/20/18

@ Y Combinator

Allow at least two weeks for the process of warm introductions and scheduling meetings with journalists before your announcement.

AE

Aaron Epstein

09/13/24

@ Y Combinator

When sending cold emails, do it manually at first to learn what works before trying to automate the process.

KM

Kat Mañalac

09/20/18

@ Y Combinator

YC founders often ask each other for introductions to journalists, making it easier to connect with the press.