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AE

Aaron Epstein

09/13/24

@ Y Combinator

Founders should send cold emails themselves, as recipients are more likely to take them seriously compared to emails from interns or automated systems.

Video

YC

How To Convert Customers With Cold Emails | Startup School

@ Y Combinator

How To Convert Customers With Cold Emails | Startup School

09/13/24

Related Takeaways

AE

Aaron Epstein

09/13/24

@ Y Combinator

When sending cold emails, do it manually at first to learn what works before trying to automate the process.

MS

Michael Seibel

09/24/19

@ Y Combinator

Send your cold email from a company email address that includes your name to ensure clarity and professionalism.

YC

Y Combinator Cast

03/01/24

@ Y Combinator

When starting a company, it's crucial to validate your idea rigorously rather than relying on superficial methods like cold emailing a large number of people.

GA

Gustaf Alströmer

12/30/22

@ Y Combinator

The initial sales motion for many successful startups often involves sending personalized outreach emails to potential customers.

AE

Aaron Epstein

09/13/24

@ Y Combinator

Getting a warm introduction is the most effective way to increase email response rates, achieving a conversion rate two to three times higher than regular cold emails.

AE

Aaron Epstein

09/13/24

@ Y Combinator

Personalize, be human, be persistent, and do the work to turn cold emails into customers.

YC

Y Combinator Cast

09/20/18

@ Y Combinator

Warm introductions to reporters are more effective than cold emailing; aim for personal connections to improve your response rate.

AE

Aaron Epstein

09/13/24

@ Y Combinator

When crafting cold emails, ensure strong targeting to improve conversion rates; irrelevant targeting will lead to poor results.

GA

Gustaf Alströmer

12/30/22

@ Y Combinator

Founders should conduct their own sales calls to qualify customers and understand their pain points better.