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KM

Kat Mañalac

09/20/18

@ Y Combinator

Allow at least two weeks for the process of warm introductions and scheduling meetings with journalists before your announcement.

Video

YC

PR + Content for Growth by Kat Mañalac and Craig Cannon

@ Y Combinator

PR + Content for Growth by Kat Mañalac and Craig Cannon

09/20/18

Related Takeaways

KM

Kat Mañalac

09/20/18

@ Y Combinator

When requesting a warm introduction to a journalist, draft the email for your contact to make it as easy as possible for them to help you.

YC

Y Combinator Cast

09/20/18

@ Y Combinator

Warm introductions to reporters are more effective than cold emailing; aim for personal connections to improve your response rate.

YC

Y Combinator Cast

09/20/18

@ Y Combinator

Timing is crucial when pitching to press; ensure your news hook is relevant and avoid pitching during major news events.

YC

Y Combinator Cast

09/20/18

@ Y Combinator

Don't hire PR firms too early; build relationships with the press yourself as they can last throughout your company's lifecycle.

KM

Kat Mañalac

09/20/18

@ Y Combinator

Avoid following up excessively with journalists; a polite follow-up once or twice is sufficient, as over-communication can damage relationships.

YC

Y Combinator Cast

09/20/18

@ Y Combinator

Most startups should wait to pitch to press until they have a launched product and some early users to engage their audience effectively.

CC

Craig Cannon

09/20/18

@ Y Combinator

If you have news to share, reach out to journalists, but avoid bombarding them with updates unless there is significant information to convey.

MS

Michael Seibel

03/07/18

@ Y Combinator

Investing six to twelve months after initial contact can lead to better valuations and more information about the startup.

KM

Kat Mañalac

09/20/18

@ Y Combinator

YC founders often ask each other for introductions to journalists, making it easier to connect with the press.