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KM

Kat Mañalac

09/20/18

@ Y Combinator

Avoid following up excessively with journalists; a polite follow-up once or twice is sufficient, as over-communication can damage relationships.

Video

YC

PR + Content for Growth by Kat Mañalac and Craig Cannon

@ Y Combinator

PR + Content for Growth by Kat Mañalac and Craig Cannon

09/20/18

Related Takeaways

MS

Michael Seibel

09/24/19

@ Y Combinator

Avoid sending multiple follow-ups in quick succession; trust that if your email is concise, investors will read it and decide whether to respond.

CC

Craig Cannon

09/20/18

@ Y Combinator

If you have news to share, reach out to journalists, but avoid bombarding them with updates unless there is significant information to convey.

KM

Kat Mañalac

09/20/18

@ Y Combinator

Do not lie or exaggerate your capabilities when communicating with journalists; honesty is crucial to maintaining credibility.

TB

Tyler Bosmeny

09/26/18

@ Y Combinator

Follow-up is crucial in sales. If you don't hear back after a meeting, don't disqualify yourself; persistence can lead to success, as it's not over until the customer says no.

YC

Y Combinator Cast

09/20/18

@ Y Combinator

Warm introductions to reporters are more effective than cold emailing; aim for personal connections to improve your response rate.

KM

Kat Mañalac

09/20/18

@ Y Combinator

Allow at least two weeks for the process of warm introductions and scheduling meetings with journalists before your announcement.

KM

Kat Mañalac

09/20/18

@ Y Combinator

Engage with journalists on Twitter, as it is an effective platform for building relationships and getting noticed.

AE

Aaron Epstein

09/13/24

@ Y Combinator

Plan to follow up on your cold emails two to four times, as one email is often not enough to get a response.

KM

Kat Mañalac

09/20/18

@ Y Combinator

When requesting a warm introduction to a journalist, draft the email for your contact to make it as easy as possible for them to help you.